TEORI KULTIVASI

Analisis Teori Penyuburan Karya Melvin L. Defleur dan Sandra J. Ball-Rokeach dalam Bukunya Theories of Mass Communication Tahun 1988 dan Aplikasinya dalam Pengembangan Anak Usia Dini

Authors

  • Yusri Yusri Universitas Islam Negeri Ar-Raniry Banda Aceh

Keywords:

Communication; Theory Cultivation; Television; Early Childhood

Abstract

This article discusses other media impact cultivation theories such as silence spiral theory, media framing theory, and social learning theory. This discussion looks more at the important components of this discussion of the theory of scattering in the book Theories of Mass Communication by Malvin L. Defleur and Sandra J. Ball-Rokeach. According to the theory of cultivation, television messages affect the behavior of individuals. The effect of a stirring between a heavy television viewer and a light viewer. The findings of this study, taken in combination with previous studies, seem to suggest that in a world the capitalist value of television can pay greater attention than democratic values.

References

Dorothy Law Nolte and Rachel Harris. Children Learn What They Live: Parenting to Inspire Values. New York: Workman Publishing Company, 1998.
Hatta, Ahmad, Tafsir Qur’an Per Kata Dilengkapi Dengan Asbabun Nuzul Dan Terjemah (Jakarta: Magfirah Pustaka, 2009)
Joseph R. Dominick. The Dynamics of Mass Communication. New York: McGraw-Hill, 1994
Malvin L., Defleur Sandra J., Ball-Rokeach, Theories of Mass Communication (New York: Logman, 1988)
Muhammad Faiz, Almath, 1100 Hadits Terpilih: Sinar Ajaran Muhammad. (Jakarta: Gema Insani Press, 1994)
Morissan. Teori Komunikasi : Individu Hingga Massa. Jakarta: Kencana, 2013.
PPs IAIN SU. Pedoman Penulisan Proposal & Disertasi PPs IAIN SU. Medan: PPs IAIN SU, 2010
Severin, Werner J. and James W. Tankard, Jr, Communication Theories: Origins, Methods, and Uses in the Mass Media (New York: Longman, 2001)
Sugiono, Metode Penelitian (Bandung: Alfabeta, 2017)
Sugiyo, Metode Penelitian Manajemen (Bandung: Alfabeta, 2015)
Todd Hunt and Brent D. Ruben. Mass Communication: Producers and Consumers. New York: Harper Collins College Publishers, 1993.
Zed, Mestika, Metode Penelitian Kepustakaan (Jakarta: Yayasan Obor Indonesia, 2008)

Downloads

Published

2022-12-15

How to Cite

Yusri, Y. (2022). TEORI KULTIVASI: Analisis Teori Penyuburan Karya Melvin L. Defleur dan Sandra J. Ball-Rokeach dalam Bukunya Theories of Mass Communication Tahun 1988 dan Aplikasinya dalam Pengembangan Anak Usia Dini . ADIDA, 2(2). etrieved from https://journal33.ar-raniry.ac.id/sadida/article/view/2446